whatism24

What?

We transform used truck tarpaulins and car seatbelts into durable bags and accessories. Every product we make is unique in appearance because of the huge variety of tarpaulins we salvage from around the UK. 

Why?

We're tired of busted zips and every bag looking the same. We want to create products that not only last a generation but also 100% one of a kind. So you can boast that your bag is YOUR bag. We call it Anti-lemmingism.

How?

Turning giant tarpaulins into bags certainly isn't easy and it's taken us years to work out the best way to do it. If you want to see how we make them, check out the "How they're made page" under about at the top of the page. 

Materials

Lorry tarpaulins are also known as lorry curtains and can spend up to 10 years strapped to the side of trucks, hurtling all across Europe delivering tonnes of cargo everyday. Just think how far the material has travelled. Thousands and thousands of miles! Yet this durable material is thrown away after use... We think it's crazy!

 

Made in the UK

A lot of people think manufacturing in the UK is expensive and they're right but there is one fundamental tactic we've applied that allows us keep it here.

We don't stock retailers. Our bags are only available through our website and pop-up shops. So we skip out the 70% mark-up some retailers demand. 

The Name

It sounds like a UK motorway. But in fact there is no M-24 motorway and the real truth is Mat the founder was 24 when he started the company back in 2012.

Hence M-24

In the begining

Back in 2012, Mat found many of his bags broke because he overfilled them or loaded them with sharp edged objects, like skis or snowboards. Even while at university he found many bags broke because they were knocked or caught on sharp corners. Frustrated with having to buy a new bag every year, he decided to design his own.

He bought a sewing machine, scissors and 2 meter ruler but before too long realised he couldn't sew. One month later he was working with two local sewing experts and scrubbing tarpaulins by hand in the field. 

Later that year he showcased M-24 to the world at the national ski show in London where every product was sold. This was the moment when Mat knew M-24 could become something more.

Today M-24 has made over 3000 products. Upcycled more that 10 tonnes of tarpaulins and 5 miles of seatbelt webbing. 

Why we're different

Ready to learn something scary? 

Up to 80% of what you pay in a shop for a product has absolutely nothing to do with the product itself. Which makes you think...what are you actually paying for? 

We think this is crazy! And it's one of the main reasons why companies are forced to find cheap labour abroad in order to satisfy these middlemen margins. 

We believe by avoiding retailers we can invest more into the UK economy, create more jobs and create better products. This long-term view of manufacturing is the reason why we're here. Every pound/dollar/euro you spend on an M-24 bag goes towards all of these causes. 

Think differently, defy convention and invest in longevity. 

Our Vision

We believe the in 3 simple ideas that we believe will make all the difference in the long run. It's why we exist and want to shake up other brands.  

 

1. UK manufacturing rocks! 

2. Invest in design not middlemen

3. Cut the bullsh*t do the cool sh*t

 

Over and out...

 

 

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