The first time I saw someone wearing an M-24 bag in public was back in 2013, near the south bank centre on the river Thames, London. I rushed over to ask him where he got it. The guy was slightly surprised but happy to tell the story of M-24, and the Bristol shop he bought it from. I was stunned! People were actually buying the bags, wearing them and retelling segments of the story.
Recently this has prompted me to start documenting when, where and who is wearing them. Why? To better understand the type of people who are interested in M-24 and out of curiosity.
Have a look below: