Back in 2012, product designer Mat Dusting found many of his bags broke because he overfilled them or loaded them with sharp edged objects, like skis or snowboards. Even while at university he found many bags ripped because they were knocked or caught on sharp corners. Frustrated with having to buy a new bag every year, he decided to design his own.
After graduating he ventured back to the family farm to experiment with scrap materials lying around. From the corner of his eye, he spotted an old tarpaulin covering hay bales in the field and decided to take a chunk of the thick, waterproof and durable material for prototyping.
Later that year he showcased M-24 to the world at the national ski show in London where every product was sold. This was the moment when Mat knew M-24 could become something more.